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Published on:

1st Mar 2021

How To Launch A Book In 2021 As An Entrepreneur w/Jesse Krieger EP 298

Joining Lance today is Jesse Krieger, twice best-selling author and having signed two publishing deals on two different continents. Jesse has worked with 100+ authors from around the world to achieve their dreams of writing and publishing a book via his company, Lifestyle Entrepreneurs Press. Unlike most traditional publishing companies, Lifestyle Entrepreneurs Press helps authors through the entire author journey, from writing and creating a great book. In addition to creating unique ideas for marketing, the team also creates compelling back-end offers to increase the revenue generated from a book launch and continues to drive sales and media opportunities after the book launch has ended. Jesse has a superpower to see the meaning between the lines and create truly compelling titles, book covers, and marketing language.

IN THIS EPISODE, YOU WILL LEARN: 

[00:06:06] Adversity Invites Transformation

[00:14:32] Developing a 5-Year Mastery Goal

[00:16:42] Overcoming Self-Criticism and Moving into Transformation

[00:24:38] How To Start Writing Your Book

[00:52:36] Pivoting Through the Covid Pandemic

🥇WHAT IS ONE LESSON THAT ADVERSITY HAS TAUGHT YOU?🥇

Jesse says, “Transformation begins when we drudge up everything in the way of transformation.”

đź“– Pre-order Mastering Adversity Book here

Connect with Jesse Kreiger:

â—Ź Follow Jesse on Instagram, Twitter, LinkedIn, Youtube, and Amazon!

● Visit Jesse’s website

â—Ź Visit the Lifestyle Entrepreneurs Press website

Connect with Lance: 

â—Ź 📱 Connect with Lance on Facebook, Instagram, or LinkedIn. 

â—Ź đź“ş Subscribe to the University of Adversity Youtube Channel 

● 📧 Email Lance at lance@universityofadversitypodcast.com

About University of Adversity Podcast

Learn how to shift your perspective on adversity by understanding that although adversity may feel like your worst enemy, it is actually your greatest ally. My mission is to connect with unique and inspiring individuals and showcase their journey and what they have gone through in order to become successful in their lives. Tune in three times a week with Lance Essihos for your gold-filled lesson of inspiration, resilience, and bravery. Don’t forget to subscribe!

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About the Podcast

University of Adversity
Real stories and tools to help you grow through adversity, burnout, and reinvention.
University of Adversity is a show about the moments that change us — especially the ones we didn’t ask for.

I’m Lance Essihos, and I sit down with athletes, bestselling authors, doctors, entrepreneurs, spiritual teachers, and everyday warriors to have real conversations about adversity — the kind that strips away the surface and forces us to face who we really are.

We go deep into the mindset shifts, emotional breakthroughs, and practical tools that helped them rebuild. Not just to survive, but to come back stronger, clearer, and more aligned.

This isn’t motivation.
It’s what happens after the breakdown, when you’re trying to put the pieces back together and make it mean something.

If you’re in a season of uncertainty, burnout, or reinvention — this show is here to walk with you.

We don’t just talk about getting through the hard times.
We talk about who you become because of them.

About your host

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Lance Essihos

As an experienced veteran with adversity, Lance has faced some of life's most difficult challenges. Grinding his way through the hockey ranks to traveling the world as a bartender. Through his personal battle with drugs and alcohol for well over a decade, the tragic loss of his brother to suicide followed by the great loss of his father to cancer only a year later, Lance realized he had hit rock bottom. In the darkest of days, he made a promise to himself that he would create a new life, one that would make an impact and inspire the masses, leaving the world in a better place than he found it. Lance has made it his mission to facilitate the message of positive change through adversity and encourage people to see the light through the darkness of life's worst moments.