Episode 298

Published on:

1st Mar 2021

Jesse Krieger - How To Launch A Book In 2021 As An Entrepreneur

Joining Lance today is Jesse Krieger, twice best-selling author and having signed two publishing deals on two different continents. Jesse has worked with 100+ authors from around the world to achieve their dreams of writing and publishing a book via his company, Lifestyle Entrepreneurs Press. Unlike most traditional publishing companies, Lifestyle Entrepreneurs Press helps authors through the entire author journey, from writing and creating a great book. In addition to creating unique ideas for marketing, the team also creates compelling back-end offers to increase the revenue generated from a book launch and continues to drive sales and media opportunities after the book launch has ended. Jesse has a superpower to see the meaning between the lines and create truly compelling titles, book covers, and marketing language.


[00:06:06] Adversity Invites Transformation

[00:14:32] Developing a 5-Year Mastery Goal

[00:16:42] Overcoming Self-Criticism and Moving into Transformation

[00:24:38] How To Start Writing Your Book

[00:52:36] Pivoting Through the Covid Pandemic


Jesse says, “Transformation begins when we drudge up everything in the way of transformation.”

📖 Pre-order Mastering Adversity Book here

Connect with Jesse Kreiger:

● Follow Jesse on Instagram, Twitter, LinkedIn, Youtube, and Amazon!

● Visit Jesse’s website

● Visit the Lifestyle Entrepreneurs Press website

Connect with Lance: 

● 📱 Connect with Lance on Facebook, Instagram, or LinkedIn

● 📺 Subscribe to the University of Adversity Youtube Channel 

● 📧 Email Lance at lance@universityofadversitypodcast.com

About University of Adversity Podcast

Learn how to shift your perspective on adversity by understanding that although adversity may feel like your worst enemy, it is actually your greatest ally. My mission is to connect with unique and inspiring individuals and showcase their journey and what they have gone through in order to become successful in their lives. Tune in three times a week with Lance Essihos for your gold-filled lesson of inspiration, resilience, and bravery. Don’t forget to subscribe!

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About the Podcast

University of Adversity
How to go from living in the backseat of your life as a victim, into the driver seat of empowerment.

The goal of the show is to ignite personal growth and transformation by sharing stories of overcoming adversity and highlighting different areas/topics in our Iives where adversity shows up. We will provide you with educational tools, tips, resources and hacks to help you get through whatever you are struggling with right now-And most importantly help you speed up the process.

From New York Times Best Selling Authors, Pro Athletes, Celebrities, Scientists, Spiritual Masters, to The Common Hero’s Among Us.

About your host

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Lance Essihos

As an experienced veteran with adversity, Lance has faced some of life's most difficult challenges. Grinding his way through the hockey ranks to traveling the world as a bartender. Through his personal battle with drugs and alcohol for well over a decade, the tragic loss of his brother to suicide followed by the great loss of his father to cancer only a year later, Lance realized he had hit rock bottom. In the darkest of days, he made a promise to himself that he would create a new life, one that would make an impact and inspire the masses, leaving the world in a better place than he found it. Lance has made it his mission to facilitate the message of positive change through adversity and encourage people to see the light through the darkness of life's worst moments.