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Published on:

4th Jan 2021

Why Seeking Discomfort Is Necessary For Innovation w/Sterling Hawkins EP 286

Joining Lance for 2021’s second episode, we have a TEDx speaker, keynote speaker, and creator of the 5 #NoMatterWhat Systems, Sterling Hawkins. From founding one of the world's first personalized marketing tech companies, he has gone on to be involved in the launch, growth, and investment in over 50 others. Today, Sterling works with prominent startups and Fortune 500 companies to teach them the keys to breakthrough growth regardless of the circumstances. His approach is the subject of an upcoming book and is already featured in media like Forbes, Fast Company, and the New York Times.

IN THIS EPISODE, YOU WILL LEARN: 

[00:09:15] Why Adversity Is Good For You

[00:15:20] Discomfort Leads To Opportunity

[00:20:46] Being Scared To Share Your Truth

[00:27:34] Characteristics of Successful People

[00:40:37] Overcoming Intense Fear and Facing Your Discomfort

🥇WHAT IS ONE LESSON THAT ADVERSITY HAS TAUGHT YOU?🥇

Sterling says, “Having adversity forced on us really makes us see what we have to be grateful for, so choose gratitude.”

Connect with Sterling Hawkins:

●. Follow Sterling on Facebook. Twitter, Instagram, LinkedIn

● Find Sterling on his website

● Join the #NoMatterWhat community group!

● Nab a copy of Sterling’s FREE 10-Day Challenge to

GET RESULTS!

Connect with Lance: 

● 📱 Connect with Lance on Facebook, Instagram, or LinkedIn

● 📺 Subscribe to the University of Adversity Youtube Channel 

● 📧 Email Lance at lanceessihos@gmail.com

About University of Adversity Podcast

Learn how to shift your perspective on adversity by understanding that although adversity may feel like your worst enemy, it is actually your greatest ally. My mission is to connect with unique and inspiring individuals and showcase their journey and what they have gone through in order to become successful in their lives. Tune in three times a week with Lance Essihos for your gold-filled lesson of inspiration, resilience, and bravery. Don’t forget to subscribe!

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About the Podcast

University of Adversity
Real stories and tools to help you grow through adversity, burnout, and reinvention.
University of Adversity is a show about the moments that change us — especially the ones we didn’t ask for.

I’m Lance Essihos, and I sit down with athletes, bestselling authors, doctors, entrepreneurs, spiritual teachers, and everyday warriors to have real conversations about adversity — the kind that strips away the surface and forces us to face who we really are.

We go deep into the mindset shifts, emotional breakthroughs, and practical tools that helped them rebuild. Not just to survive, but to come back stronger, clearer, and more aligned.

This isn’t motivation.
It’s what happens after the breakdown, when you’re trying to put the pieces back together and make it mean something.

If you’re in a season of uncertainty, burnout, or reinvention — this show is here to walk with you.

We don’t just talk about getting through the hard times.
We talk about who you become because of them.

About your host

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Lance Essihos

As an experienced veteran with adversity, Lance has faced some of life's most difficult challenges. Grinding his way through the hockey ranks to traveling the world as a bartender. Through his personal battle with drugs and alcohol for well over a decade, the tragic loss of his brother to suicide followed by the great loss of his father to cancer only a year later, Lance realized he had hit rock bottom. In the darkest of days, he made a promise to himself that he would create a new life, one that would make an impact and inspire the masses, leaving the world in a better place than he found it. Lance has made it his mission to facilitate the message of positive change through adversity and encourage people to see the light through the darkness of life's worst moments.