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Episode 83

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Published on:

12th Aug 2019

83. Dorothy Illson - Taking a Leap Towards Your Dreams

In this episode, Lance and Dorothy Illson talk about pursuing dreams, taking leaps of faith, working on the right mindset, and digital and social media marketing trends. 

Dorothy is a digital marketer and podcaster who aims to show people that creating massive financial success and making a massive impact can go hand in hand. Dorothy abandoned her planned career as an accountant to work for a start-up after college. After helping to scale that business from 0 to $6M in annual revenue in its first 3 years, Dorothy founded Needle's Eye Media - a full-service Facebook & Instagram advertising agency. Leveraging Dorothy's innate talent for data-wrangling, Needle's Eye Media has become the premier media buying partner for prominent personal brands and other digital product businesses seeking improved customer acquisition with paid traffic. 

In 2018 Dorothy launched the podcast Do Well & Do Good, which tells the stories of people who have not only created success professionally, but who have chosen to leverage that success to create a positive impact on the world. The two brands go hand in hand, as she gives back 10% of Needle's Eye Media's profits to charities voted on each month by her podcast audience.   

Dorothy tells listeners: “Treat everything that happens to you as if it is the best possible thing that can happen to you.”


IN THIS EPISODE, YOU WILL LEARN:

  • How to prepare for your journey towards your dreams
  • How to develop the right mindset in business
  • Core habits that will build the right mindset
  • Latest trends in digital and social media marketing



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About University of Adversity Podcast

Learn how to overcome failure and tragedy, while becoming your best self with the University of Adversity podcast. Join your host Lance Essihos as he interviews successful individuals that have fought the hard battles to overcome life’s obstacles. Lance started the University of Adversity podcast after overcoming his own adversities shared in episode 01. 

Join him and thousands of other entrepreneurs in learning how to use Adversity as a fuel to ignite your inner flame and live the life you have always desired. Tune in weekly for a dose of positivity, strength, and real-life practical advice to achieve your life goals.

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About the Podcast

University of Adversity
Real stories and tools to help you grow through adversity, burnout, and reinvention.
University of Adversity is a show about the moments that change us — especially the ones we didn’t ask for.

I’m Lance Essihos, and I sit down with athletes, bestselling authors, doctors, entrepreneurs, spiritual teachers, and everyday warriors to have real conversations about adversity — the kind that strips away the surface and forces us to face who we really are.

We go deep into the mindset shifts, emotional breakthroughs, and practical tools that helped them rebuild. Not just to survive, but to come back stronger, clearer, and more aligned.

This isn’t motivation.
It’s what happens after the breakdown, when you’re trying to put the pieces back together and make it mean something.

If you’re in a season of uncertainty, burnout, or reinvention — this show is here to walk with you.

We don’t just talk about getting through the hard times.
We talk about who you become because of them.

About your host

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Lance Essihos

As an experienced veteran with adversity, Lance has faced some of life's most difficult challenges. Grinding his way through the hockey ranks to traveling the world as a bartender. Through his personal battle with drugs and alcohol for well over a decade, the tragic loss of his brother to suicide followed by the great loss of his father to cancer only a year later, Lance realized he had hit rock bottom. In the darkest of days, he made a promise to himself that he would create a new life, one that would make an impact and inspire the masses, leaving the world in a better place than he found it. Lance has made it his mission to facilitate the message of positive change through adversity and encourage people to see the light through the darkness of life's worst moments.