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Episode 12

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Published on:

8th Jan 2019

12. Zach Benson - Reaching Potential Through Arts And Social Media

Zach Benson is the Founder and CEO of media agency Assistagram. He specializes in creating Instagram campaigns reaching millions and focuses heavily in growing accounts for hotels and other industries to generate more sales and bookings. He has found so much success growing Instagram accounts that he spends his time traveling the world for free. 

In today’s episode, Zach talks about his childhood being born in South Korea and being adopted and raised by an American family in Iowa. With a rocky childhood growing up feeling very different, Zach channeled his energy into dance where he found a platform to express himself and gained confidence to change his attitude on life. Zach spent some time traveling the world teaching dance, as well as performing on the television show So You Think You Can Dance. 

Zach started his media agency Assistagram to become the “marketer for the marketers”. He has worked on campaigns with big names such as Gary Vee and Russell Brunson. His piece of advice to listeners is to take a step back, and evaluate yourself to make the necessary changes you need to grow and stop making the same mistakes. 

Connect with Zach:

  • Learn more about Assistagram at assistagram.us
  • Connect with Zach on Facebook: Personal Page and Business Page
  • Email Zach personally at benson.zach@gmail.com

Connect with Lance:


About University of Adversity Podcast

Learn how to overcome failure and tragedy, while becoming your best self with the University of Adversity podcast. Join your host Lance Essihos as he interviews successful individuals that have fought the hard battles to overcome life’s obstacles. Lance started the University of Adversity podcast after overcoming his own adversities shared in episode 01. 

Join him and thousands of other entrepreneurs in learning how to use Adversity as a fuel to ignite your inner flame and live the life you have always desired. Tune in weekly for a dose of positivity, strength, and real-life practical advice to achieve your life goals.

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About the Podcast

University of Adversity
Real stories and tools to help you grow through adversity, burnout, and reinvention.
University of Adversity is a show about the moments that change us — especially the ones we didn’t ask for.

I’m Lance Essihos, and I sit down with athletes, bestselling authors, doctors, entrepreneurs, spiritual teachers, and everyday warriors to have real conversations about adversity — the kind that strips away the surface and forces us to face who we really are.

We go deep into the mindset shifts, emotional breakthroughs, and practical tools that helped them rebuild. Not just to survive, but to come back stronger, clearer, and more aligned.

This isn’t motivation.
It’s what happens after the breakdown, when you’re trying to put the pieces back together and make it mean something.

If you’re in a season of uncertainty, burnout, or reinvention — this show is here to walk with you.

We don’t just talk about getting through the hard times.
We talk about who you become because of them.

About your host

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Lance Essihos

As an experienced veteran with adversity, Lance has faced some of life's most difficult challenges. Grinding his way through the hockey ranks to traveling the world as a bartender. Through his personal battle with drugs and alcohol for well over a decade, the tragic loss of his brother to suicide followed by the great loss of his father to cancer only a year later, Lance realized he had hit rock bottom. In the darkest of days, he made a promise to himself that he would create a new life, one that would make an impact and inspire the masses, leaving the world in a better place than he found it. Lance has made it his mission to facilitate the message of positive change through adversity and encourage people to see the light through the darkness of life's worst moments.