Episode 132

Published on:

4th Dec 2019

132. Marc Lafleur- Pitching Dragon’s Den and The Importance of Celebrating Wins

Being able to admit failure after so many attempts to fame, isn’t an easy task!  Please join us in this real-talk episode with Marc LaFleur, CEO & Founder of truLOCAL.  Marc shares his backstory to help us paint a picture of how things went for him before truLOCAL.  Having locally sourced meat & knowing where your food comes from is very important to both Marc & Lance.  Whether you’re a meat-eater, vegetarian or vegan, take note of how they show importance to everyone’s take on this.  Hear how Dragon’s Den isn’t “just a show” and how important it is to know your business's numbers for success.  Marc shares why having timeframes, routines and a vison/goal(s) are so important.  Recognize the importance of celebrating every win in your life, no matter how big or small.  Allow Marc to explain how to build a culture within your environment.



Marc answers with, “You’re stronger than you are!”




  • [03:11:11] Marc’s backstory
  • [11:00:25] Deciding Failure in Past Businesses
  • [14:22:18] Pitching Dragon’s Den & Knowing Your Numbers
  • [18:38:48] Recognizing the Importance of Making Locally Sourced Meat Available
  • [23:53:10] Being a Founder
  • [29:21:52] Committing to a Timeframe & Having a Vision/Goal
  • [32:27:09] Benefits of Waking up Early
  • [36:29:52] Marc’s Morning Routine
  • [38:12:15] Importance of Celebrating All Wins
  • [44:17:55] Building Your Culture in Your Environment


Connect with Marc LaFleur:

1. Follow Marc on Facebook, Instagram, LinkedIn, Pinterest & Twitter

2. Find Marc on his website

Connect with Lance:

● Subscribe on Messenger to get the latest episodes and tips straight to your inbox!

● Connect with Lance on Facebook, Instagram, or LinkedIn.

About University of Adversity Podcast

Learn how to shift your perspective on adversity by understanding that although adversity may feel like your worst enemy, it is actually your greatest ally. My mission is to connect with unique and inspiring individuals and showcase their journey and what they have gone through in order to become successful in their lives. Tune in three times a week with Lance Essihos for your gold-filled lesson of inspiration, resilience, and bravery. Don’t forget to subscribe!

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About the Podcast

University of Adversity
Welcome to University of Adversity, a podcast where we explore the human experience of overcoming obstacles and achieving personal growth through real-life stories of accomplished individuals. From professional athletes to NY Times bestselling authors, celebrities, spiritual leaders, doctors, scientists, and billionaires, we bring you a diverse range of perspectives on the challenges and triumphs of adversity. Each episode is designed to provide listeners with inspiration, motivation, and practical tools to help them navigate through difficult times. We cover a wide range of topics related to mental health, personal development, self-improvement and resilience building, offering expert insights and actionable advice. Join us as we discover how to overcome adversity, cope with stress, and achieve your goals on this journey of self-discovery and personal growth, highlighting the stories of the everyday heroes among us.

About your host

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Lance Essihos

As an experienced veteran with adversity, Lance has faced some of life's most difficult challenges. Grinding his way through the hockey ranks to traveling the world as a bartender. Through his personal battle with drugs and alcohol for well over a decade, the tragic loss of his brother to suicide followed by the great loss of his father to cancer only a year later, Lance realized he had hit rock bottom. In the darkest of days, he made a promise to himself that he would create a new life, one that would make an impact and inspire the masses, leaving the world in a better place than he found it. Lance has made it his mission to facilitate the message of positive change through adversity and encourage people to see the light through the darkness of life's worst moments.