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Episode 81

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Published on:

7th Aug 2019

81. Céleste Refn - Branding and Content Trademarks and Intellectual Property Rights

In this episode, Lance and Céleste Refn talk about her mission to inspire people to understand and appreciate the importance of protecting your business’s intellectual property rights and content and thus, your livelihood. 

Céleste has been fascinated by the law since an early age, and for good reason: her maternal grandfather founded his own legal empire, practicing under the name of Reumert & Partnere, later known as Kroman Reumert.  Later in her life, after failing to find the same sense of zeal and duty in other career paths, she found herself again drawn to the law, completing a Master’s Degree in Law (LLM) at the University of Copenhagen. After more than three years with the Artists Legal Aid in Copenhagen, she felt compelled to start GRAND IPR®️.

Today, her vision, commitment, and expertise combine to help small-to-medium sized businesses feel confident trademarking their brand and content, empowering them with peace of mind and true protection. Céleste helps ambitious creatives & innovators protect their Intellectual Property. Through her expertise, she is able to speed up the process so that her clients do not have to spend 6-12 months dealing with the paperwork and legal jargon.

She is also a public speaker and loves to speak about copyrights & trademarks. Furthermore, she has written a book titled “Control Your Own Copyrights, Trademarks & More…” that will be published this year.

Céleste tells listeners: “You take your ideas and work seriously. It’s worth protecting.”


IN THIS EPISODE, YOU WILL LEARN:

  • Importance of protecting the rights to your original ideas, branding and content
  • The difference between trademarks, copyrights and intellectual property rights
  • Basic international and local laws regarding registering trademarks



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About University of Adversity Podcast

Learn how to overcome failure and tragedy, while becoming your best self with the University of Adversity podcast. Join your host Lance Essihos as he interviews successful individuals that have fought the hard battles to overcome life’s obstacles. Lance started the University of Adversity podcast after overcoming his own adversities shared in episode 01. 

Join him and thousands of other entrepreneurs in learning how to use Adversity as a fuel to ignite your inner flame and live the life you have always desired. Tune in weekly for a dose of positivity, strength, and real-life practical advice to achieve your life goals.

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About the Podcast

University of Adversity
Real stories and tools to help you grow through adversity, burnout, and reinvention.
University of Adversity is a show about the moments that change us — especially the ones we didn’t ask for.

I’m Lance Essihos, and I sit down with athletes, bestselling authors, doctors, entrepreneurs, spiritual teachers, and everyday warriors to have real conversations about adversity — the kind that strips away the surface and forces us to face who we really are.

We go deep into the mindset shifts, emotional breakthroughs, and practical tools that helped them rebuild. Not just to survive, but to come back stronger, clearer, and more aligned.

This isn’t motivation.
It’s what happens after the breakdown, when you’re trying to put the pieces back together and make it mean something.

If you’re in a season of uncertainty, burnout, or reinvention — this show is here to walk with you.

We don’t just talk about getting through the hard times.
We talk about who you become because of them.

About your host

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Lance Essihos

As an experienced veteran with adversity, Lance has faced some of life's most difficult challenges. Grinding his way through the hockey ranks to traveling the world as a bartender. Through his personal battle with drugs and alcohol for well over a decade, the tragic loss of his brother to suicide followed by the great loss of his father to cancer only a year later, Lance realized he had hit rock bottom. In the darkest of days, he made a promise to himself that he would create a new life, one that would make an impact and inspire the masses, leaving the world in a better place than he found it. Lance has made it his mission to facilitate the message of positive change through adversity and encourage people to see the light through the darkness of life's worst moments.